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FujiXerox rebrand

FujiFilm Rebrand
BEFORE - FujiXerox Tauranga's Cameron Road Premises


Kale Print were recently engaged to complete the rebrand of FUJIFILM's Tauranga premises.

The new brand was launched throughout New Zealand early April 2021 and having worked with the team at FujiXerox both as supplier and client, it made sense to come together and facilitate the rebranding of their Tauranga premises.

A site survey was carried out to determine what needed replacing, the state of existing structures and to take photos and measurements. The Kale Print studio team then translated the FUJIFILM global brand guidelines into photoshop mock-ups in order to determine what was required and the cost involved for corporate approval.

FujiFilm Rebrand
DURING - Artwork and Production

Finally, upon approval of the quote and artwork, production commenced. The production and installation process took 5 days to complete, with all necessary safety requirements adhered to for installing at heights in a public area. The end result - a clean and polished rebrand.

FujiFilm Rebrand
AFTER - Quality signage produced to global brand specifications

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